Building lures started as a hobby in 2012. The name "Fishinator" was derived from a nickname given to me by a good friends son at the dirtbike track in Revelstoke. In January 2016 we decided to start a small business, and Fishinator Lures was born. Since 2016 the business and the demand for our lures has grown continually, for that we are thankful to all the customers that have supported us to this point. We will continue to strive to put forward the best product possible for everyones enjoyment out on the water wether it be fresh or salt.

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Tight Lines

My name is Kyle Hunter and fishing flows through every vein. Born and raised in the Maritimes, my love for fishing has been nurtured since childhood. Relocating to this astounding province 12 years ago, I was warmly embraced by BC's extraordinary fishing community. Continuously learning and being mentored by the remarkable individuals within this community has been an invaluable experience.

It is with immense humility and gratitude that I announce my involvement with the esteemed Fishinator Lures pro staff team! Among my respected mentors, I am particularly honored to have developed a friendship with Terry Fischer. His unparalleled craftsmanship and meticulous attention to detail have consistently exceeded expectations. 

I owe a great deal of my success to the Fishinator Lures brand and am eagerly looking forward to contributing my skills and knowledge as a valued member of the team!

Wishing you all tight lines,

Krista Lea and Chris Divall

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Chris and Krista met 14 years ago, fittingly on the website “Plenty of Fish,” and instantly connected through their shared passion for fishing and the outdoors. Since then, they have spent countless hours on the water chasing everything from Kokanee and trout to salmon and lake trout.

Krista has spent nearly 16 years in the fishing industry working in manufacturing, marketing, and all things fishing, while Chris works full time as a certified heavy duty mechanic. Together, they make a highly effective team on the water, combining experience, dedication, and a love for the sport.

Fishinator plugs have become their go-to confidence lure on every trip and have accounted for many of their personal best catches. While Chris prefers life behind the scenes, you can follow along with their fishing adventures through Krista’s social media, @caribookrista.

Nathan Lewis

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Fishing has been in my blood for as long as I can remember. I grew up on the West Coast of Vancouver Island fishing for salmon and bottomfish and have since relocated to the Fraser Valley. Depending on the season you can find me on the ocean, rivers, lakes or hardwater. Whether trolling, casting, jigging or flyfishing, I love it all and am always up for an adventure.

Chris Swanson

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Chris was born and raised in the rugged mountain town of Revelstoke, BC. As a boy, his
parents exposed him to traditions rooted in resourcefulness. Fishing, foraging and firewood
were themes of his young life, but Fishing took off like a rocket after the mind-blowing
adrenaline jolt following his first catch.
It wasn’t long before Chris joined his local high school’s fly fishing club, started tying his own
flies, and tried to figure out just “what is it?” that makes a fisherman successful. From coveted traditions to testing both time honoured and new techniques, Chris created a style all of his own on the pure waters around Revelstoke.

He worked and saved, and worked and saved some more so he could get off of that shoreline
onto the deep flat-waters.
Over the past 3 decades, Chris has enjoyed the creative process’ needed to craft the
techniques he successfully uses to this day. Like many angler alike, his original goal of
replicating those prideful trophy catches has morphed into natural curiosity for the health of our fisheries in the Columbia basin.

While he still loves sharing his excitement and knowledge for hunting big trophy trout, his focus is shifting to efforts around ensuring our fisheries will be here for the next generation.
He is the co-founder of the Big Eddy annual autumn derby, and can be found guiding local
freshwaters in the winter or the salty pacific seawaters in the summer. Wherever he’s floating, he feels fortunate to be sharing his love of Sport-fishing.

Montagu Lee

Fishing is life You learn from your mistakes then rewards comes when you keep trying with a positive attitude. I grew up fishing when I was a kid and learn from many people including from fishing TV shows. Like “luck is an attitude” from Nice Fish Gary Cooper. I grew up fishing lakes and rivers then transferred my knowledge into ocean fishing. Of course, losing numerous lures and hooks in the process of learning to fish. It is true with good attitude will bring better luck. I started catching more trout from different lakes in BC. Then started catching all diverse types of salmon in different rivers in BC. I learned to fly fish and caught variety of trout in BC. But catching Artic Grayling on the fly in the river made me feel lucky. Then I focused on ocean fishing once I moved to Vancouver Island. I caught my first Tyee in Campbell River Tyee Pool with Fishinator Pink Pearl Glow 6” plug. That is one of the best fishing memories. That plug is shown in the Tyee Pool history book. Then I asked Fishinator to make me a slimmer version of 5” plug which now called slim5. When I received “the mint” slim5 plug and I went out fishing next day with my friend on my boat during the winter. I caught a 15lbs winter chinook with the slim5. We were both extremely happy and lucky to have that fish into the boat since we bumped the fish with the net before it went in the bag. I found out next day that was the only slim5 plug made which I am blessed and lucky I did not lose it or else we will not have the slim5 plug measurements. From there on that lead to a great friendship with Terry and his family. That slim5 plug design even successful with halibut and lingcod around Vancouver Island. Fishing is life, you just continue to learn from every moment and opportunities. I am continuing making fun memories with everyone fishing in my boat or on their boat with these plugs. I am humbled to be a pro-staff for Fishinator Lures. Please do not hesitate to reach out to me if you have questions on this product.

Jason Kloster

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Hi my name is Jason Kloster. Fishing is one of my passions. I started fishing at a very young age every weekend with my grandparents all over the okanagan.
Recently upgraded my 12 foot aluminum to a Kingfisher 2025. I really enjoy being on the water and meeting new people and exchanging tactics. I don’t always catch fish, however it’s always nice to get out.

Jeff and Aiden Arnold​

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Having been born and raised in Revelstoke B.C. It is natural that I love to be involved in the outdoors. I was introduced to fishing at a young age by my parents. My parents had a passion for fishing which they naturally passed down onto me. In 2016 I purchased my first fishing kayak. My youngest son Aiden having shown an interest in kayak fishing, now has his own kayak geared up as well. I am proud to have passed on my love of fishing to him, continuing to teach him what my parents have taught me. We both enjoy those peaceful days on the water in the yaks with the only interruption being screaming drag and the words “fish on” followed up with an exciting sleigh ride.

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Mike Pittenger

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Mike has been fishing and hunting since early childhood where from a young age he spent time following his dad around learning how to fish and hunt. Practicing under his father’s guidance, Mike could be found fishing the many lakes in the Okanagan looking for the big rainbows and brooke trout. Mike continued his passion for the outdoors and purchased a white 21ft Thunderjet Luxor Ltd. While out creating life memories with family and friends he always makes time to share information or pass on the skills he has learned over the years. 

Mike calls Kamloops area and the Shuswap his home waters. Mike spends most of his time on the “Shu” but he also jumps at the chance to try the many different fisheries from fishing the Arrow lake and Okanagan lake to the salt chasing big chinook and halibut. Please don’t hesitate to reach out to Mike if you have any questions on how to tune a plug etc.

Beverly Rice